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    Consumer Behavior Building Marketing Strategy
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    Exam 18: Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
  5. Question
    Which of the Following Is NOT a Source of Increased
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Which of the Following Is NOT a Source of Increased

Question 53

Question 53

Multiple Choice

Which of the following is NOT a source of increased customer profitability over time?


A) increased sales volume
B) lower costs
C) referrals
D) increased churn
E) price premium

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