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    Consumer Behavior Building Marketing Strategy
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    Exam 16: Alternative Evaluation and Selection
  5. Question
    The Various Dimensions, Features, or Benefits Consumers Look for in Response
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The Various Dimensions, Features, or Benefits Consumers Look for in Response

Question 57

Question 57

Multiple Choice

The various dimensions, features, or benefits consumers look for in response to a specific problem are called _____.


A) alternatives
B) choices
C) heuristics
D) evaluative criteria
E) motives

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