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    Consumer Behavior Building Marketing Strategy
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    Exam 15: Information Search
  5. Question
    Extended Decision Making with the Brand in the Evoked Set
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Extended Decision Making with the Brand in the Evoked Set

Question 49

Question 49

Multiple Choice

Extended decision making with the brand in the evoked set requires which marketing strategy?


A) capture strategy
B) preference strategy
C) intercept strategy
D) maintenance strategy
E) disrupt strategy

Correct Answer:

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