Multiple Choice
Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?
A) routine decision
B) repeat purchase decision
C) secondary decision
D) inconsequential decision
E) indifferent decision
Correct Answer:

Verified
Correct Answer:
Verified
Q70: A completely nominal decision does not even
Q71: Approaches to discovering consumer problems include activity
Q72: All EXCEPT which of the following nonmarketing
Q73: One difficulty with using intuition alone to
Q74: Alex is a brand manager tasked with
Q76: Which type of consumer problem is one
Q77: The level of one's desire to resolve
Q78: Kim was participating in a group discussion
Q79: Which nonmarketing factor affects a consumer's desired
Q80: Rudy is a product category manager for