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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 14: Consumer Decision Process and Problem Recognition
  5. Question
    Which Type of Consumer Problem Is One the Consumer Is
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Which Type of Consumer Problem Is One the Consumer Is

Question 76

Question 76

Multiple Choice

Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?


A) latent
B) manifest
C) active
D) inactive
E) blatant

Correct Answer:

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