Which of the Following Statements Is TRUE Regarding Active and Inactive

Multiple Choice

Which of the following statements is TRUE regarding active and inactive consumer problems?

A) Active problems require the marketer only to convince consumers that its brand is the superior solution.
B) Active and inactive problems do not require different marketing strategies.
C) An active problem is one of which the consumer is not aware.
D) Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify.
E) Active problems are more serious than inactive ones.