Question 1

Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions.

Accepted Answer

A) True 
 B)False

Question 2

Explain what is meant by the term "problem recognition."

Accepted Answer

The answer of Explain what is meant by the term...

Question 3

Which of the following statements is TRUE regarding active and inactive consumer problems?

Accepted Answer

A)  Active problems require the marketer only to convince consumers that its brand is the superior solution. 
B)  Active and inactive problems do not require different marketing strategies. 
C)  An active problem is one of which the consumer is not aware. 
D)  Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify. 
E)  Active problems are more serious than inactive ones.

Question 4

The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using?

Accepted Answer

A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research

Question 5

Which type of consumer problem is one of which the consumer is not aware?

Accepted Answer

A)  latent 
B)  manifest 
C)  active 
D)  inactive 
E)  blatant

Question 6

A consumer's desired state can be influenced by previous decisions.

Accepted Answer

A) True 
 B)False

Question 7

Nominal decisions can be broken into which two distinct categories?

Accepted Answer

A)  brand loyal decisions and repeat purchase decisions 
B)  primary decisions and secondary decisions 
C)  high involvement decisions and low involvement decisions 
D)  expensive decisions and inexpensive decisions 
E)  first purchase decisions and repeat purchase decisions

Question 8

An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

Accepted Answer

A)  generic problem recognition 
B)  selective problem recognition 
C)  active problem recognition 
D)  inactive problem recognition 
E)  primary problem recognition

Question 9

Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____.

Accepted Answer

A)  actual state 
B)  ideal state 
C)  healthy state 
D)  desired state 
E)  future state

Question 10

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

Accepted Answer

A)  routine decision 
B)  repeat purchase decision 
C)  primary decision 
D)  brand loyal decision 
E)  low visibility decision

Question 11

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?

Accepted Answer

A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research

Question 12

Which type of decision making involves recognizing a problem for which there are several possible solutions?

Accepted Answer

A)  nominal decision making 
B)  normal decision making 
C)  alternate decision making 
D)  modified decision making 
E)  limited decision making

Question 13

Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?

Accepted Answer

A)  inconsequential decision 
B)  indifferent decision 
C)  automatic decision 
D)  repeat purchase decision 
E)  secondary decision

Question 14

When a consumer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur.

Accepted Answer

A) True 
 B)False

Question 15

Two basic approaches to causing problem recognition are _____.

Accepted Answer

A)  generic problem recognition and selective problem recognition 
B)  active problem recognition and inactive problem recognition 
C)  actual problem recognition and desired problem recognition 
D)  perceived problem recognition and objective problem recognition 
E)  primary problem recognition and secondary problem recognition

Question 16

Which of the following is NOT a type of consumer decision making discussed in your text?

Accepted Answer

A)  nominal decision making 
B)  extended decision making 
C)  complex decision making 
D)  limited decision making 
E)  All of the above are types of decision making.

Question 17

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

Accepted Answer

A)  generic problem recognition 
B)  selective problem recognition 
C)  active problem recognition 
D)  inactive problem recognition 
E)  primary problem recognition

Question 18

A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with, or perhaps could eliminate, those problems. This manufacturer is using which approach to problem recognition?

Accepted Answer

A)  activity analysis 
B)  product analysis 
C)  problem analysis 
D)  human factors research 
E)  emotion research

Question 19

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

Accepted Answer

A)  latent 
B)  manifest 
C)  active 
D)  inactive 
E)  blatant

Question 20

Nominal decision making is sometimes referred to as _____.

Accepted Answer

A)  habitual decision making 
B)  routine decision making 
C)  simple decision making 
D)  automatic decision making 
E)  default decision making

Exam 14: Consumer Decision Process and Problem Recognition

Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions.

Explain what is meant by the term "problem recognition."

Which of the following statements is TRUE regarding active and inactive consumer problems?

Which type of consumer problem is one of which the consumer is not aware?

A consumer's desired state can be influenced by previous decisions.

Nominal decisions can be broken into which two distinct categories?

An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____.

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

Which type of decision making involves recognizing a problem for which there are several possible solutions?

Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?

When a consumer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur.

Two basic approaches to causing problem recognition are _____.

Which of the following is NOT a type of consumer decision making discussed in your text?

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

Nominal decision making is sometimes referred to as _____.