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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 14: Consumer Decision Process and Problem Recognition
  5. Question
    When a Consumer's Actual State Is Perceived as Being Greater
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When a Consumer's Actual State Is Perceived as Being Greater

Question 34

Question 34

True/False

When a consumer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur.

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