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    Consumer Behavior Building Marketing Strategy
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    Exam 14: Consumer Decision Process and Problem Recognition
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    Candice Is on a Diet and Wants to Lose 10
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Candice Is on a Diet and Wants to Lose 10

Question 29

Question 29

Multiple Choice

Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____.


A) actual state
B) ideal state
C) healthy state
D) desired state
E) future state

Correct Answer:

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