Marty Is an Action-Oriented Consumer, and He Strives to Express

Multiple Choice

Marty is an action-oriented consumer, and he strives to express his individuality through his choices. He purchases products and services for the experience they can provide him rather than what they might say about him to others. Which primary motivation is guiding Marty's behavior?

A) ideals motivation
B) achievement motivation
C) self-expression motivation
D) realist motivation
E) focused motivation