Multiple Choice
Which PRIZM segment consists of consumers who are evolving into older "empty-nester" couples as their children grow up and leave home; live in older, stable neighborhoods with pools and patios in their backyard; and are white-collar professionals?
A) Urban Achievers
B) Blue Blood Estates
C) Bohemian Mix
D) Pools & Patios
E) Town & Rural
Correct Answer:

Verified
Correct Answer:
Verified
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