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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
  5. Question
    When Considering Consumers' Ideal Levels of Performance on Attributes When
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When Considering Consumers' Ideal Levels of Performance on Attributes When

Question 93

Question 93

Multiple Choice

When considering consumers' ideal levels of performance on attributes when using a multiattribute attitude model, which attitude index is best?


A) 0
B) 25
C) 50
D) 100
E) over 100

Correct Answer:

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