Multiple Choice
Generally speaking, compared to attitudes formed under the peripheral route, attitudes formed under the central route tend to be _____.
A) stronger
B) more resistant to counter persuasion attempts
C) more accessible from memory
D) more predictive of behavior
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q86: For years, L'Oreal hair color would say
Q87: Name and describe the three defense mechanisms
Q88: Which type of appeal uses the threat
Q89: The owner of a local restaurant wants
Q90: A long-running television commercial for Dial soap
Q92: The simplest form of message framing where
Q93: When considering consumers' ideal levels of performance
Q94: Broadcast media, particularly television, appear to be
Q95: Sponsorship occurs when a company provides financial
Q96: Which of the following can be a