The Owner of a Local Restaurant Wants to Enhance Consumers

Multiple Choice

The owner of a local restaurant wants to enhance consumers' attitudes toward his restaurant by changing the affective component of their attitude. Which of the following is an appropriate approach to achieve this objective?

A) Change consumers' beliefs about attributes of his restaurant.
B) Use positive music in his advertisements so that, over time, consumers will transfer the positive affect associated with the music to the restaurant.
C) Convince consumers that an attribute for which this restaurant is strong is more important than other attributes consumers consider for this product category.
D) Inform consumers that delivery is now available.
E) Offer coupons to get consumers to visit the restaurant.