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Why Are the SAM and AdSAM Measures Effective Across Cultures

Question 16

Multiple Choice

Why are the SAM and AdSAM measures effective across cultures?


A) because the pictorial representations don't require translation or alteration
B) because the numerical representations don't require translation or alteration
C) because they are based on emotions
D) because they are based on attitudes
E) because the musical representations do not include lyrics

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