Which of the Following Is FALSE Regarding the Central Route

Multiple Choice

Which of the following is FALSE regarding the central route to persuasion in the elaboration likelihood model?

A) Consumers exhibit high involvement with the product, message, or decision.
B) Consumers exhibit strong attention focused on central, product-related features and factual information.
C) Consumers experience conscious thoughts about product attributes and use outcomes.
D) Persuasion operates through classical conditioning.
E) Persuasion generally alters product beliefs.