Multiple Choice
Which of the following statements is FALSE regarding humorous appeals?
A) Ads built around humor appear to increase attention to the ad.
B) The overall effectiveness of humor is generally increased when the humor relates to the product or brand in a meaningful way.
C) Humorous ads are low risk because they tend to translate well across situations and cultures.
D) Companies have been successful using humor that is only loosely tied to the product.
E) Ads built around humor appear to increase liking of the ad.
Correct Answer:
Verified
Correct Answer:
Verified
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