Multiple Choice
Which component of attitude represents one's tendency to respond in a certain manner toward an object or activity?
A) cognitive
B) affective
C) behavioral
D) orientation
E) personality
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q62: Which of the following is TRUE regarding
Q63: Which of the following is a strategy
Q64: In an attempt to alter consumers' cognitive
Q65: Online marketers attempt simulate "touch" by creating
Q66: Duane is attempting to determine consumers' attitudes
Q68: Which type of appeal attempts to build
Q69: A learned predisposition to respond in a
Q70: A loyal consumer will often use _
Q71: Simply presenting a brand to an individual
Q72: Segmenting consumers on the basis of the