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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
  5. Question
    Which Component of Attitude Represents One's Tendency to Respond in a Certain
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Which Component of Attitude Represents One's Tendency to Respond in a Certain

Question 67

Question 67

Multiple Choice

Which component of attitude represents one's tendency to respond in a certain manner toward an object or activity?


A) cognitive
B) affective
C) behavioral
D) orientation
E) personality

Correct Answer:

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