Carissa Is Highly Involved Is a Purchase Decision for a New

Multiple Choice

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded?

A) primary route
B) secondary route
C) central route
D) peripheral route
E) direct route