Which of the Following Statement Is TRUE Regarding Comparative Advertising

Multiple Choice

Which of the following statement is TRUE regarding comparative advertising?

A) Comparative advertising is more effective regardless of the source.
B) Comparative advertising is particularly effective for promoting established, market-share leader brands.
C) Audience characteristics, especially brand loyalty associated with the sponsoring brand, are important.
D) Broadcast media, particularly radio, appear to be better vehicles for comparative advertisements.
E) A partially comparative ad is one in which a specific competitor is not named.