Which of the Following Is NOT a Reason Celebrity Sources

Multiple Choice

Which of the following is NOT a reason celebrity sources are effective?

A) Celebrities may attract attention to the advertisement.
B) A celebrity's likeability and popularity often translate into higher Aad, which can enhance brand attitudes.
C) Some celebrities are also experts.
D) Celebrities are physically attractive, and research has shown that individuals will agree with a physically attractive person regardless of the message or their own initial attitude.
E) Consumers may identify with or desire to emulate the celebrity.