Dana Is Watching Television When a Commercial for a Brand

Multiple Choice

Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the elaboration likelihood model, which route to persuasion influenced Dana?

A) primary route
B) secondary route
C) central route
D) peripheral route
E) indirect route