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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Groups with Negative Desirability Are Referred to as _____
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Groups with Negative Desirability Are Referred to as _____

Question 68

Question 68

Multiple Choice

Groups with negative desirability are referred to as _____.


A) primary reference groups
B) secondary reference groups
C) dissociative reference groups
D) aspiration reference groups
E) unattractive reference groups

Correct Answer:

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