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A Distinctive Subgroup of Society That Self-Selects on the Basis

Question 27

Multiple Choice

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.


A) cohort group
B) clone group
C) dissociative reference group
D) consumption subculture
E) purchase consortium

Correct Answer:

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