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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Nonconventional Marketing Activities That Use a Limited Budget and Can
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Nonconventional Marketing Activities That Use a Limited Budget and Can

Question 24

Question 24

Multiple Choice

Nonconventional marketing activities that use a limited budget and can increase buzz are known as _____.


A) gorilla tactics
B) guerilla marketing
C) undercover marketing
D) online guides
E) e-gossip

Correct Answer:

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