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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
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    Which Adopter Group Represents the First 2
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Which Adopter Group Represents the First 2

Question 29

Question 29

Multiple Choice

Which adopter group represents the first 2.5 percent to adopt an innovation?


A) innovators
B) early adopters
C) early majority
D) late majority
E) laggards

Correct Answer:

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