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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
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    In Experiments, the Power of Groups to Influence an Individual
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In Experiments, the Power of Groups to Influence an Individual

Question 84

Question 84

Multiple Choice

In experiments, the power of groups to influence an individual to agree with the incorrect judgment of the others is known as the _____.


A) group effect
B) Asch phenomenon
C) Skinner effect
D) Pavlov phenomenon
E) follower effect

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