Several Consumers Rely on Information They Obtain from Others They

Multiple Choice

Several consumers rely on information they obtain from others they see as knowledgeable about a specific product they are interested in purchasing (i.e., opinion leaders) as well as information they learn from marketing communications (i.e., advertisements) and other people that are not experts in the product category. Which type of communication flow does this represent?

A) direct
B) two-step
C) multistep
D) rapid
E) efficient