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In Which Situation Is the Likelihood of an Individual Seeking

Question 51

Multiple Choice

In which situation is the likelihood of an individual seeking an opinion leader high?


A) high product/purchase involvement and low product knowledge
B) high product/purchase involvement and high product knowledge
C) low product/purchase involvement and low product knowledge
D) low product/purchase involvement and high product knowledge
E) low product/purchase involvement and either high or low product knowledge

Correct Answer:

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