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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Discuss the Five Determinants of the Degree of Reference Group
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Discuss the Five Determinants of the Degree of Reference Group

Question 49

Question 49

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Discuss the five determinants of the degree of reference group influence on a consumer.

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a. Group influence is strongest when the...

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