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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Reference Group Influence Can Take Three Forms: Informative, Normative, and Identification
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Reference Group Influence Can Take Three Forms: Informative, Normative, and Identification

Question 46

Question 46

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Reference group influence can take three forms: informative, normative, and identification.

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