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    Consumer behaviour
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    Exam 8: Perception
  5. Question
    Research Done Using Dials That Viewers Use to Indicate Their
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Research Done Using Dials That Viewers Use to Indicate Their

Question 36

Question 36

Multiple Choice

Research done using dials that viewers use to indicate their interest in a show or commercial:


A) is called a recognition test.
B) is called a laboratory study.
C) results in a high degree of attention.
D) is a theatre test.

Correct Answer:

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