Solved

Using Stimulus Characteristics or Consumer Interests Unrelated to the Product

Question 32

True/False

Using stimulus characteristics or consumer interests unrelated to the product category is a way of attracting attention to a sales message that might be difficult or impossible to accomplish in any other manner.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q27: Information processing is:<br>A) a series of activities

Q28: In most individuals, the right brain appears

Q29: Which of the following is not a

Q30: A method of measuring attention by using

Q31: Organising an outlet by separating often-sought-after items:<br>A)

Q33: Misinterpretation of television communications:<br>A) is a problem

Q34: Isolation refers to:<br>A) placement of an object

Q35: Brightness is an example of stimulus intensity,

Q36: Research done using dials that viewers use

Q37: Perceptual defence:<br>A) is a tendency to block