Misinterpretation of Television Communications

Multiple Choice

Misinterpretation of television communications:

A) is a problem for high-involvement purchases but not for low-involvement purchases.
B) is widespread, with a study finding an average of 30 per cent of total television communications miscomprehended.
C) can be solved by repeating the message several times within a short period.
D) is a problem for low-involvement purchases but not for high-involvement purchases.