Multiple Choice
A method of measuring attention by using an eye camera to record movements of the eyes relative to the advertisement being read or watched, which are then mapped, is called:
A) eye pupil dilation.
B) tachistoscopic test.
C) eye tracking.
D) starch score test.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: The science of how meaning is conveyed
Q26: In the text it is suggested that
Q27: Information processing is:<br>A) a series of activities
Q28: In most individuals, the right brain appears
Q29: Which of the following is not a
Q31: Organising an outlet by separating often-sought-after items:<br>A)
Q32: Using stimulus characteristics or consumer interests unrelated
Q33: Misinterpretation of television communications:<br>A) is a problem
Q34: Isolation refers to:<br>A) placement of an object
Q35: Brightness is an example of stimulus intensity,