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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 7: Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty
  5. Question
    In Order to Reduce Post-Purchase Dissonance and Increase Customer Satisfaction
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In Order to Reduce Post-Purchase Dissonance and Increase Customer Satisfaction

Question 32

Question 32

True/False

In order to reduce post-purchase dissonance and increase customer satisfaction, marketers can provide post-purchase messages confirming the wisdom of the purchase.

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