Multiple Choice
If a consumer has a high-performance expectation for a product and after use performance is perceived as better than expected, this consumer will be:
A) non-satisfied.
B) dissatisfied.
C) satisfied.
D) unsatisfied.
Correct Answer:

Verified
Correct Answer:
Verified
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Q33: Decreasing the importance of the purchase decision
Q34: Which response styles associated with consumer dissatisfaction
Q35: If a consumer has a low-performance expectation
Q36: Which of the following are ways in
Q38: Increasing the desirability of the brand purchased
Q39: Doubt about the wisdom of a purchase
Q40: Which of the following is not an
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