Multiple Choice
Which of the following is true about double jeopardy?
A) It means that the dominant brands in a category have higher market shares but lower loyalty than less popular brands.
B) To overcome it, smaller brands should strengthen loyalty among existing customers.
C) It means that the dominant brands in a category have lower market shares but higher loyalty than less popular brands.
D) None of the given answers are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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