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A Primary Reason for Taking No Action When Dissatisfied with a Product

Question 18

Multiple Choice

A primary reason for taking no action when dissatisfied with a product or service is which of the following?


A) Consumers believe that firms will take no action.
B) Consumers are seldom, if ever, dissatisfied with products or services.
C) Action requires time and effort that may exceed the perceived value of any likely result.
D) All of the given answers are correct.

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