Consumers Who Do Not Complain Directly to the Firm but Tell

Multiple Choice

Consumers who do not complain directly to the firm but tell others of their dissatisfaction:

A) should be ignored by the firm as it is expensive to deal with them and the benefits are not clear.
B) do so because they prefer to help others rather than get compensation for themselves.
C) in reality seek compensation for themselves.
D) can cause a lot of harm to the reputation of a firm.