Question 1

In a retail attraction model:

Accepted Answer

A)   travel time is raised to the power Si.
B)   the effect of distance can vary by product.
C)   the attraction factor is assumed to be a measure of breadth of merchandise.
D)   None of the given answers are correct. B

Question 2

___________ is an example of a shopping orientation cluster.

Accepted Answer

A)   Urban Professionals
B)   Time Starved Consumers
C)   Capable Shopping Haters
D)   Hedonic Consumers C

Question 3

Background music, scent, short aisles and neutral-colour carpets all make up a store's:

Accepted Answer

A)   atmospherics.
B)   price level.
C)   central environment.
D)   defining cues. A

Question 4

A point-of-purchase display is most effective if:

Accepted Answer

A)   used alone.
B)   used in conjunction with advertising.
C)   used for a long time period.
D)   used at some distance from the actual product.

Question 5

Any source of products or services for consumers is referred to as a:

Accepted Answer

A)   store.
B)   catalogue retail outlet.
C)   retail outlet.
D)   shop.

Question 6

The retail gravitation model predicts, in part, the impact of _____________ on market share.

Accepted Answer

A)   store image
B)   relative advertising level
C)   store location
D)   store price level

Question 7

Rachel's House of Beauty, a hairdressing and beauty salon aimed at the under-30 market, has the latest music playing, air-conditioning, comfortable lounges and mocktails in the waiting area. These are all examples of:

Accepted Answer

A)   atmospherics.
B)   store abstraction.
C)   servicescape.
D)   atmospherics or servicescape.

Question 8

The retail gravitation model predicts the impact of store location on market share.

Accepted Answer

A) True 
 B)False

Question 9

The 'physical facilities' dimension of store image includes:

Accepted Answer

A)   sales personnel.
B)   shopping ease.
C)   selection.
D)   all of the given answers.

Question 10

Individuals drawn to a store by an advertised item most often:

Accepted Answer

A)   do not purchase anything.
B)   do not purchase the advertised item but purchase one or more other items.
C)   purchase only the advertised item.
D)   purchase the advertised item and one or more additional items.

Question 11

For many product categories, stores rather than brands form the evoked set.

Accepted Answer

A) True 
 B)False

Question 12

Purchase of an item that the shopper did not have in mind on entering the store is a(n) ________________ purchase.

Accepted Answer

A)   generally planned
B)   substitute
C)   unplanned
D)   emotional

Question 13

Which of the following is not a decision retailers face when using price advertising?

Accepted Answer

A)   what verbal statements should accompany the price information
B)   whether comparison or reference prices should be used
C)   how large a price discount should be used
D)   All of the given answers are decisions retailers face.

Question 14

A retail attraction model involves all of the following variables except:

Accepted Answer

A)   an attraction factor for a particular product category.
B)   travel time to store.
C)   time spent in store.
D)   store dimensions.

Question 15

Handbags, hairstyles and gifts are products that are characterised by:

Accepted Answer

A)   high social/high financial risk.
B)   low financial/low social risk.
C)   low financial/high social risk.
D)   high financial/low social risk.

Question 16

The retail attraction model helps a marketer understand the level of store attraction based on store size and brand awareness.

Accepted Answer

A) True 
 B)False

Question 17

Which are the two most common types of unplanned purchases and how can retailers increase them?

Accepted Answer

The answer of Which are the two most common types...

Question 18

For a target market using a brand first, outlet second decision sequence, a retailer should:

Accepted Answer

A)   have price specials on brands.
B)   use image advertising.
C)   stock many brands and/or key brands.
D)   have price specials on brands and stock many brands and/or key brands.

Question 19

When making a purchase decision, a consumer can follow the sequence:

Accepted Answer

A)   outlet selection first, brand selection second.
B)   outlet and brand selection simultaneously.
C)   brand (or item)  selection first, outlet selection second.
D)   All of the given answers are correct.

Question 20

Petrol, pens and socks are products that are characterised by:

Accepted Answer

A)   high social/medium financial risk.
B)   low financial/low social risk.
C)   low financial/high social risk.
D)   high financial/low social risk.

Exam 6: Outlet Selection and Product Purchase

In a retail attraction model:

___________ is an example of a shopping orientation cluster.

Background music, scent, short aisles and neutral-colour carpets all make up a store's:

A point-of-purchase display is most effective if:

Any source of products or services for consumers is referred to as a:

The retail gravitation model predicts, in part, the impact of _____________ on market share.

Rachel's House of Beauty, a hairdressing and beauty salon aimed at the under-30 market, has the latest music playing, air-conditioning, comfortable lounges and mocktails in the waiting area. These are all examples of:

The retail gravitation model predicts the impact of store location on market share.

The 'physical facilities' dimension of store image includes:

Individuals drawn to a store by an advertised item most often:

For many product categories, stores rather than brands form the evoked set.

Purchase of an item that the shopper did not have in mind on entering the store is a(n) ________________ purchase.

Which of the following is not a decision retailers face when using price advertising?

A retail attraction model involves all of the following variables except:

Handbags, hairstyles and gifts are products that are characterised by:

The retail attraction model helps a marketer understand the level of store attraction based on store size and brand awareness.

Which are the two most common types of unplanned purchases and how can retailers increase them?

For a target market using a brand first, outlet second decision sequence, a retailer should:

When making a purchase decision, a consumer can follow the sequence:

Petrol, pens and socks are products that are characterised by: