Question 1

According to the text, the baby boomers are the wealthiest older generation ever.

Accepted Answer

A) True 
 B)False  True

Question 2

An ascribed role is based on an attribute over which the individual has little or no control.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is not recommended when marketing to generation X?

Accepted Answer

A)   Be realistic.
B)   Be interactive.
C)   Promote on the basis of 'hipness'.
D)   Use soft-sell tactics. C

Question 4

An achievement role is based on performance criteria over which the individual has no control.

Accepted Answer

A) True 
 B)False

Question 5

'Cohort effect' refers to the fact that:

Accepted Answer

A)   a younger age group may not behave the way a current older group behaves when they reach that age.
B)   older people have an influence on younger people.
C)   there are changes in the size of age groups over time.
D)   All of the given answers are correct.

Question 6

Generation Y members:

Accepted Answer

A)   are expected to increase at twice the rate of the rest of the population over the next decade.
B)   are highly likely to live in self-owned property.
C)   have been protected by their parents so that they were not too exposed to global changes.
D)   None of the given answers are correct.

Question 7

What are exographics, and how can these be used in a firm's marketing strategy?

Accepted Answer

The answer of What are exographics, and how can these...

Question 8

Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?

Accepted Answer

A)   look at me
B)   empty nesters
C)   something better
D)   visible achievers

Question 9

Tweens:

Accepted Answer

A)   overlap with generation Y.
B)   aspire to be adults.
C)   exert pester power.
D)   want to be like their siblings.

Question 10

Millennials:

Accepted Answer

A)   do not overlap with generation Y.
B)   are particularly unsociable.
C)   live a fast-paced life so are more easily affected by limited-time offers than other generations.
D)   include those born between 2001 and 2010.

Question 11

Lifestyle is:

Accepted Answer

A)   how one lives.
B)   the key determinant of social class.
C)   the internal manifestation of social class.
D)   the stages one passes through as one ages.

Question 12

What are some of the limitations of psychographic segmentation? Illustrate your answer by using examples.

Accepted Answer

The answer of What are some of the limitations of...

Question 13

Lifestyle:

Accepted Answer

A)   provides the basic motivation for purchases in a direct manner.
B)   provides the basic motivation for purchases in an indirect manner.
C)   provides guidelines but not predictions for purchases.
D)   provides motivations but not determinants for purchases.

Question 14

The current way in which males are portrayed in the media:

Accepted Answer

A)   is similar to how men think they really are.
B)   is inconsistent and diverse.
C)   does not include stereotypes.
D)   None of the given answers are correct.

Question 15

The first measuring instrument in psychographic research is the:

Accepted Answer

A)   semantic-differential scale.
B)   constant-sum scale.
C)   AIO inventory.
D)   psychogalvanometer.

Question 16

Demographics are used to describe:

Accepted Answer

A)   subcultures' lifestyles.
B)   consumers' values.
C)   important aspects of the marketing mix.
D)   a population in terms of its size, structure and distribution.

Question 17

According to the VALS segments stated in your text:

Accepted Answer

A)   'thinkers' have higher resources than 'strivers' or 'makers' but fewer resources than 'achievers'.
B)   'innovators' are primarily motivated by ideals.
C)   'survivors' are high in innovation.
D)   'thinkers' have higher resources than 'strivers' or 'makers' but fewer resources than 'innovators' and 'innovators' have the highest resources of all the VALS segments.

Question 18

A sex role is a(n) _____________ role.

Accepted Answer

A)   ascribed
B)   achievement
C)   assigned
D)   prescribed

Question 19

Lifestyle is influenced by:

Accepted Answer

A)   demographics and personality.
B)   family and values.
C)   motives and emotions.
D)   all of the given answers.

Question 20

Experiencers are best described as:

Accepted Answer

A)   young, impulsive and enthusiastic.
B)   impulsive, individualistic and inventive.
C)   unsure, low on economic and psychological resources.
D)   successful, sophisticated and active.

Exam 12: Australasian Society: Demographics and Lifestyles