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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 4: Information Search
  5. Question
    Product Categories Characterised by a High Degree of Product Differentiation
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Product Categories Characterised by a High Degree of Product Differentiation

Question 2

Question 2

True/False

Product categories characterised by a high degree of product differentiation are also characterised by relatively extensive external search.

Correct Answer:

verifed

Verified

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