An Intercept Strategy Is Used When

Multiple Choice

An intercept strategy is used when:

A) an organisation in a shopping mall needs to intercept consumers who walk by a store.
B) the objective is to intercept the consumer during the search for information on the brands in the evoked set.
C) the objective is to intercept the consumer during the search for information on the brands in the inert set.
D) the objective is to intercept the consumer during the search for information on the brands in the evoked set and in the inert set.