A Disrupt Strategy

Multiple Choice

A disrupt strategy:

A) is used by marketers when the brand they are promoting is not part of the evoked set and the target market engages in habitual decision making and the first task of this strategy is to disrupt the existing decision pattern.
B) is marketing communications, such as comparative advertising, that are used to disrupt the decision-making behaviour of the consumer.
C) is used in high-involvement situations where the consumers may display high brand loyalty to a product.
D) is used in complex decision situations where consumers exhibit habitual purchase behaviour.