A Capture Strategy Is

Multiple Choice

A capture strategy is:

A) marketing communications that are used to capture the consumer's attention.
B) capturing the consumer's attention by using different tactics in the servicescape environment.
C) used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.
D) used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.