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Under Some Conditions, the Discounting of the Message Caused by a Non-Credible

Question 36

Multiple Choice

Under some conditions, the discounting of the message caused by a non-credible source dissipates over time and the message produces attitude changes similar to one delivered by a credible source. This is known as:


A) delayed attitude change.
B) the source credibility effect.
C) the sleeper effect.
D) source-time interaction.

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