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    Consumer behaviour
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    Exam 11: Attitude and Attitude Change
  5. Question
    Which Performance Criteria Must Be Met for Optimal Effectiveness of Humour
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Which Performance Criteria Must Be Met for Optimal Effectiveness of Humour

Question 34

Question 34

Short Answer

Which performance criteria must be met for optimal effectiveness of humour appeals in advertising?

Correct Answer:

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Answered by ExamLex AI

For humor appeals in advertising to be o...

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