Multiple Choice
Which of the following is not important when using humour to try to affect attitudes?
A) Identify the brand name early in the message.
B) Avoid subtle humour.
C) Make the humour relevant to the brand or key idea.
D) Do not make fun of potential users.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Cognitive dissonance occurs when the principle of
Q4: Attitude change strategies can initially focus on
Q5: Comparative advertising:<br>A) tends to be considered as
Q6: The larger the attitude score (using the
Q7: Each individual may evaluate the same belief
Q9: To use ideal attribute levels in product
Q10: The cognitive component of an attitude is
Q11: For fear appeals to be effective:<br>A) the
Q12: Which of the following is not a
Q13: Benefit segmentation is different to lifestyle segmentation