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    Consumer behaviour
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    Exam 11: Attitude and Attitude Change
  5. Question
    The Larger the Attitude Score (Using the Ideal Point Multi-Attribute
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The Larger the Attitude Score (Using the Ideal Point Multi-Attribute

Question 6

Question 6

Multiple Choice

The larger the attitude score (using the ideal point multi-attribute attitude models presented in the text) , the ____________ the attitude.


A) more favourable
B) more neutral
C) less favourable
D) more crystallised

Correct Answer:

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